petrapersonally — Behind the Scenes

We just finished the third edition of our Pixi catalog & I am so excited to share it with you all! Although shopping online has its many conveniences, I have always loved to sit down with a catalog and go through the artsy pictures & in-depth information - it's a form of relaxation for me Our Pixi catalogs are created with the idea that you can get an exclusive, detailed view of the products and ideas on how to use them with tutorials & tips from makeup artists (including myself)! The catalog is a great place to introduce new products...

Today I wanted to take you behind the scenes at a beauty shoot!   Our makeup table! The first thing we do when we get to the studio is to set up our table the way we want it for the day. We bring EVERYTHING, and then I end up using about 8 products - but you never know what you will need!…I could probably get away with using 4 products and no brushes only my fingers if I had to   The next thing to do is to start prepping the model once she arrives. Today we're doing a...

The year I turned 18, I finished school and worked in an old people's home to save up some money. Once I had saved enough, I packed up all my clothes in an old ice hockey trunk, got on the train in Stockholm, and then boarded the big boat to England! I was sooo ready & excited to get out and explore the world - when I arrived in London, I immediately felt like I had come home. I had no money, nowhere to live and knew nobody but I was ready for adventure in the big city - and,...

My passion for fairies started early in childhood - growing up in Sweden, they are a big part of storybooks & folklore. From the original Flower Fairies Books by Cicely Mary BarkerBuy at http://www.amazon.com/Cicely-Mary-Barker/e/B000APU0RI We believe they live in the deep forest (or in the winter, maybe in your attic!) and they visit us occasionally to play tricks (if you have been naughty!) or create some magic (if you have been good!). Either way, you are very lucky to get a visit from these - the most fun, flirty, naturally effortlessly spellbinding & utterly charming beauties! From The Sun Egg...

Bacara Resort & Spa: http://www.bacararesort.com/ Esau's Cafe: http://www.esauscafe.com/   Erin Reinecke Balint: http://erb-jewelry.com/   San Ysidro Ranch: http://www.sanysidroranch.com/   Upstairs at Pierrela fond: http://www.upstairsatpierrelafond.com/   Old Mission: http://www.santabarbaramission.org/   Santa Barbara Hikes: http://www.santabarbara.com/activities/hikes/   Santa Barbara Wine & Vineyards: http://www.santabarbara.com/winecountry/   Santa Barbara Harbor: http://www.santabarbaraca.gov/Government/Departments/Waterfront/   Ganna Walska Lotusland: http://www.lotusland.org/   Santa Barbara Magazine: http://sbmag.com/

Today I wanted to share with you some behind-the-scenes material from the first in a three part series of exciting new Pixi video tutorials for Target! Here's where the magic all begins, the makeup table... And a shot of the set & some of the fabulous crew. We got SO much done in one day. A big thank you to the team - you know who you are! Here's a shot of the finished look - fresh, clean & glowing! The look is entitled "Beauty Basics", and it really is just that - it features some of our core products...

  I'm so excited to show you some behind-the-scenes material from New York Fashion Week!   We had our lovely Pixi team doing makeup for an exclusive event (still top secret - more details to come soon ), and it turned out amazing!     NONSTOP NAILS!   Find Nail Colour at: http://www.pixibeauty.com/makeup/nail-polish   All of the models LOVED our new Nail Colour in Deepest Dahlia - it's deep & sultry but softer than black. Perfect for fall & winter!     MAKEUP TABLE MAGIC!   Every makeup lover's dream - tables full of product! With dozens of models to...

Over the next few weeks, we will be sending out our new Pixi catalog for Spring Summer 2013 - I wanted to give you an exclusive sneak peek at the goodies that this edition contains & how you can get a catalog of your own!   The catalog is a place I can really let Pixi fans know about my makeup tips & tricks, and what I am loving for the season - for this reason, we always start out with a personal letter from me.     A few weeks ago, we had a blog entry on our new...

  The signature cat eye look - iconic, timeless, flirty, always stunning.     Nobody wears this look better than Sophia Loren, the lady who was famous for the look and did her eyes herself - no makeup artist needed!     We recently did this look for a shoot & show – it's always on trend and is easy to achieve at home with a few of the right tools!   We were going for: piercing cat eyes, flawless skin, a hint of orchid pink on the apples of the cheeks and nearly naked lips.   Here is what...

  Today I want to share with you the second look that we created for the Target commercial / style show & event!     The models were all wearing chic basics, but with a touch of embellishment - I wanted to enhance this by doing a clean, simple face with a burst of glitter on the lids. This made for a look that lit up the models' faces, lit up the cameras, and lit up the show!   Find Lid Last Shadow Pen at: http://www.pixibeauty.com/lid-last-shadow-pen-2661 Find Succulent Lip Twin in Vanilla Light at: http://www.pixibeauty.com/succulent-lip-twin   The look is easy...

You may remember our recent post on the first of three Pixi tutorials that we did for Target: http://www.pixibeauty.com/petrapersonally/behind-the-scenes-pixi-beauty-basics-tutorial-for-target/    We love doing these tutorials - so much fun on the set!     Today I’d like to show you the next in the series - a subtle smoky eye with a twist on our gorgeous Brazilian model, Gabriella!     Top tip: to "pop" brown or hazel eyes, go olive! I kept this look really simple, using the following:     Lid&Line - This 3-in-1 smoky eye creator contains liner, shadow, and smudger all in one convenient wand. The...

    I've always said that a manicure is the perfect finishing touch to any outfit - whether it's a dramatic hue or something sweet & subtle, nail colour can have a HUGE impact!   Now, just because I love nail colour does NOT mean I am great at applying it That's why I'm so excited that I met manicure master April Foreman at a recent shoot. (Behind-the-scenes exclusives on that shoot coming soon...)     Find Nail Colour in L.A. Blue at: http://www.pixibeauty.com/makeup/nails/nail-polish     My manicure from April was super fast & lasted for days - it's no...

A beautiful dinner overlooking the ocean at sunset with my favourite lovelies? Sounds like a Pixi perfect evening to me! Last month, that’s exactly what we had when some of our newest friends join us for a soiree with scenic waters in full view. We enjoyed laughter & lots of Pixi love as the sun set at this breathtaking restaurant! Each of our beautiful guests also enjoyed receiving their own personalised Pixi bags, filled with our Skintreats essentials! Want to win a customised bag, filled with our new necessities, just like the one our guests received? All you have to...

Last month, we celebrated our latest collaboration with Dulce Candy during a delicious brunch, surrounded by close friends & family. It was a delightful afternoon with mimosas and makeup (a wonderful way to spend a Saturday if you ask me! At the table, we talked the afternoon away about the Cafe con Dulce Multi-Use Palette & Dulce’s Lip Candy Palette--the new favourites we created with Dulce, herself! Dulce and guests loved the Pixi perfect bike on display, complete with a basket filled with hydrangeas and roses (my favourites!) We chatted about the palettes and sipped on our lattes just as...

February 22, 2018 is an evening that I will never forget: we celebrated the launch of our #PixiPretties Collaboration with Dulce Candy, Chloe Morello & Weylie Hoang! It has been such a pleasure getting to work closely with each of these lovely ladies and to bring their dreams, as well as my own, to life! And of course, I am so excited to share this journey with you all! Our New #PixiPretties Favourites One of my favourite things about creating makeup and skincare is bringing out the originality in each new product.  After sitting down with the PixiPretties and hearing...

  This week I am SO excited to show you some behind-the-scenes exclusives from a blogger event we just had, the focus of which was the Pixi Spring Summer 2014 collection! (Check out my last post here to read up on each product in the collection)   The event was held at the Target studio in New York, and I think it was the perfect way to kick off Spring - even though it was freezing in the city       The feel of the event was refined but casual and felt like a girls' night with old friends....

  Today I wanted to give you a super-exclusive look around the Pixi studio!     This space is very special to me - I started out years ago working from my kitchen in London (wanting to be home with my older son when he was young), and now I still have a nice work-home balance, but more room to grow and to make the Pixi dream come alive     The studio houses magazines (including my favourite, Allure), books, samples, information on past Pixi collections, ideas for future Pixi collections and so on – it lets me keep my...

I am so excited to introduce the #12DaysofPixiCheer Giveaway! Consider this our gift to you, our Pixi lovelies. For the next 12 days, we will be giving away some of my favourite Skintreats and makeup must-haves, as well as the #PixiPerfect gifts to complement them! Every day, we’ll reveal a new prize, so don’t forget to enter daily. With these essentials, you will be glowing all the way into the new year! 12 Days of Pixi Perfect Prizes This blog post will be updated every day at 9:00am PST to reveal the prize of the day, as well as the...

After a Pixi perfect weekend at Generation Beauty San Francisco last week, we enjoyed a beautiful dinner on the water with a few of our favourite lovelies! Fresh Floral accents filled the setting in celebration of our newest Pixi essentials - our rose-infused Skintreats. For the entirety of the evening, we enjoyed laughter and lively conversation. Everyone fell in love with Rose Flash Balm! This 3-in-1, radiance-boosting balm moisturizes skin, primes your complexion before makeup application, and can even be used as a mask to revitalize & re-hydrate for plump supple skin. Our Rose Caviar Essence has encapsulated flower oils...

It’s been an exciting few weeks with our Pixi Pretties! This time we went to the Pixi Boutique in London to celebrate Caroline Hirons and Double Cleanse! When Caroline and I first talked about a collaboration, it was obvious that we would release a holy grail product that encouraged everyone to “Double Cleanse” – effortlessly removing makeup followed by a deep clean. We created Double Cleanse so it is speedy and fool-proof for busy women. The solid formulas of both sides make it convenient for travel! Side 1 contains a cleansing oil that melts away waterproof makeup and sunscreen. Gently massage into skin...

Last week, we spent the day with Judy at the Pixi boutique in Venice, CA celebrating the success of the Pixi + ItsJudyTime collection! We started the day with an intimate meet-and-greet with Judy’s biggest fans. These lovelies spent quality time bonding with Judy over their favourite vlogs moments with Benji, the twins and Julianna Bear! A little later in the afternoon, some of Judy’s closest friends continued celebrating the success of her ItsEyeTime and ItsLipTime palettes. We mingled over tray-passed hors d’oeuvres and bubbly drinks inspired by Judy’s special shade names!     ItsEyeTime remains an everyday palette in...

We spent a sunny day in Los Angeles celebrating one of our Pixi Pretties, Aspyn Ovard! We have been so excited to see lovelies glowing with our Pixi + Aspyn Ovard Glow-y Powders and enhancing their natural eye looks with the Eye Accents Kit, which contain Aspyn’s Pixi eye favorites! Guests were greeted with this showstopping floral arrangement that sat atop all things glow – Aspyn’s Glow-y Powders, Glow Tonic, Glow Mist, Glow O2 Mask, and more! The celebration was themed around travel, one of Aspyn’s passions! Glow-y Powders were named by Aspyn after her favourite travel destinations. Rome Rose, a blush...

Earlier this month, we introduced a very special contest for you all: the #GlowTonicChallenge. I have loved seeing all of your Pixi perfect glows & hearing about how Glow Tonic has changed your lives. You have made my Glowtober that much brighter, so thank you all for taking part in this challenge! Let’s take a look at some of my favourite glowing entries. Also, read on until the very end, as we have an exciting announcement to share! Why We Love Glow Tonic Reading the stories about how Glow Tonic has transformed your skin made me think back to when...

Caroline Hirons has been a dear friend of mine for years. When we first talked about doing a collaboration, it was obvious that we would release a product that encourages everyone to “Double Cleanse.” Though it may sound like a lot of work, Caroline and I wanted to make sure that Double Cleanse was speedy and fool-proof for busy women. The solid formulas of both sides make it convenient for travel, with no leakage! I love the Double Cleanse because it is suitable for all skin types. It contains no mineral oil, fragrance or shea butter, and as a plus, it...

It’s still hard to believe that our Pixi Pretties collection was released only a month ago! Judy, Aspyn, Caroline, Maryam and I worked hard to make sure every detail was perfect. We hand-mixed colours for perfect pigment payoff, ensuring our products are nothing short of amazing for all of our fans. We’re so excited you all love everything! For the next few weeks, we’ll be sharing the inspiring stories behind each of our Pixi Pretties. Today, I wanted to talk more about how exciting it was to finally work with Judy of ItsJudyTime on not one, but TWO palettes! Judy’s...

To celebrate winter, we invited a few of our Pixi lovelies to spend the day ice skating, making holiday decorations, and learning how to keep a #PixiGlow throughout the cold-weather season!   We started off the day decorating personalised Pixi cookies, complete with glittery icing and sparkly sprinkles. I had a great time seeing how creative everyone was and taking bites out of my own cookies. Our ornament station was sooo busy! Lovelies filled their Pixi-perfect ornaments with cold-weather essentials like the Shea Butter Lip Balm, mini Glow Tonics and travel size Glow Mud Masks. Our minis are just perfect for winter...

Last week, we spent an evening under the stars to celebrate Pixi’s newest makeup and skincare must-haves! For those who have been following us, you may have noticed that roses have always been a part of Pixi’s story. We wanted to let that shine through with our new collection and the lush décor for this beautiful dinner with a few close friends! Our lovelies found their favourite shade of our new MatteLast Liquid Lip, a rosehip oil-infused lip colour that hydrates and sets to a matte veil finish. The five shades are rosy hues to match the natural colour of...

Last week, the Pixi team was in NYC to throw a spectacular celebration for one of our Pixi Pretties, @MaryamNYC! We celebrated Maryam and her fan-loved Strobe & Bronze Palette, Strobe and Sculpt Palette and Strobe & Sculpt Brush! The Strobe & Bronze palette kept Maryam glowing all night! Maryam and I created the Strobe & Bronze palette for her fans of all skin tones who want to achieve a sunkissed goddess look. Both palettes come with three highlight shades and three bronze shades that are buildable and highly pigmented! Guests were treated to the full Pixi + Maryam Maquillage experience. Throughout...

The Pixi team has had an exciting past few weeks in the UK! We were backstage at Fashion Week and we were again the official skincare partner at the BRIT Awards. It was so much fun to spend time with a few of our favourite lovelies! Now that we’ve had a moment to catch our breath, we wanted to share a few of our most memorable moments. During Milan Fashion Week, Pixi’s makeup experts were backstage creating this look for the Trussardi show. This youthful, pouty look is easily created by mixing Mattelustre Lipstick in Classic Red with Multibalm in...

We worked with our #PixiPretties because they have a few great things in common. They are all strong and smart women who are genuine to their fans as if they were close friends and family. For Aspyn Ovard, it’s been amazing to see her blossom on her channel and in person! Aspyn's makeup routine is simple and fuss-free, which is something we at Pixi keep in mind with every product we create. Aspyn has travelled the world, and has made it a habit to only carry a few travel-friendly essentials to make her eyes pop and of course, to achieve...

Home, sweet home! Welcome to #PixiHouseOfGlow! Earlier this month, we celebrated our biggest launch of new favourites with our lovelies by our side in both Los Angeles AND London! Let’s relive this GLOWING day, shall we? NEW skincare essentials, inspired by the Skintreats you already know & love. Glow Tonic Essentials: Helps you achieve the ultimate #PixiGlow! Collagen Plumping Perfectors: Plumps & improves elasticity in the skin! Hydrating Milky Collection: Deeply hydrates & comforts the complexion! Vitamin-C Necessities: Brightens & protects your skin! Multipurpose Oils: Boosts luminosity & enhances your radiance! Bodytreats: Enjoy Pixi perfection from head to toe! These...

  It’s Pixi’s 15th anniversary month! Here are some of my favourite products & memories throughout the years!     As frequent readers of the blog will know, Pixi is and always has been all about natural, effortless, fuss-free beauty. Throughout the years, I’ve made sure that all Pixi products stay true to that beauty philosophy!     Some of my favourite Pixi products in store today were launched 15 years ago! Now THAT’s staying power   Find Flawless Vitamin Veil at: http://bit.ly/X51ewX Find Eye Bright Kit at: http://bit.ly/1xpXgy5 Find Lash Booster Mascara at: http://bit.ly/1pgQXEZ Find Sheer Cheek Gel at:...

  I'm so excited that the Pixi Fall 2014 collection is launching now! In celebration of all our new products coming out, we had an amazing unveiling event at the LA Ipsy studios last week!     So many bloggers & youtubers showed up, and I loved being able to meet them in person after seeing all of their glowing faces online     (Psssst! - check out Desimakeup's brilliant tutorial using Pixi products to create a STUNNING look here: http://bit.ly/1v6x2zH)   It took a lot of hard work to set up, but when all was done, the venue was...

Fashion and beauty go together like weekends and Mimosas. With London Fashion Week starting in just a few hours, I’m excited to invite you lovelies to our Backstage Beauty event on Saturday, the 17th of September & Sunday, the 18th of September at our Pixi boutique in Soho, London! It’s a big weekend, as Pixi Beauty will be creating Pixi-perfect looks at a few big runway shows! Stop by the Pixi boutique for a complimentary makeover, featuring the newest looks we’re creating backstage at the shows. Complete your look at our Pixi Braid Bar and collect your gift bag*. Our exclusive...

If you follow Pixi Beauty on Snapchat (Pixi_Beauty) and Instagram (@PixiBeauty), you might have noticed that we were in NYC last week for our Naturally Beautiful event! New and old friends learned more about the natural, skin-loving ingredients in their favourite makeup must-haves and what gives them that iconic Pixi glow!     It was lovely catching up over drinks, food and swatching our newest collection!     Our event was called Naturally Beautiful for a reason – we decorated each table with the natural ingredients infused in Pixi’s Skintreats and makeup. It worked perfectly with the live greenery of...

  GenBeauty NYC was a success! It’s always amazing for the Pixi Beauty team to meet you all in person. Over the 2-day event, over a thousand of you lovelies visited our booth. Thank you to all of you who mingled with us and bonded over mini-makeovers, photobooth fun and Glow Tonic!     GenBeauty NYC saw the debut of our brand new booth, modeled after our Pixi Boutique in Soho, London. Everything was Pixi-pretty, from the beautiful floral wallpaper to the floral swing details in our photobooth!     These 250 mL Gold Cap Glow Tonics are sold exclusively...

We have been on the glow again, lovelies! This time, adding a Pixi perfect touch to Phoenix, Salt Lake City, Denver & Vancouver. We had an amazing time celebrating our freshest arrivals with some new and some old friends! Fresh flowers, makeup must-haves & a whole new  Glow Tonic Family! We loved spending time with our Phoenix friends, gathering for a beautiful dinner to talk more about our go-to Skintreats & favourite makeup products! And of course, we had cute goody bags for all to enjoy! We then made our way to Salt Lake City to celebrate our newest launch...

London, London, London! I moved to London at 18 from Sweden and started Pixi by opening my Boutique in my favourite part of town. The beginning of Pixi probably started when I was 10 years old and was forcing ALL family members to let me put makeup on them (Yes! That’s another blog!). Quite soon it was pretty obvious that my career was going to include being a makeup artist. This is when my sisters & I came up with the idea of the perfect skin prep, the now iconic Glow Tonic! London is where the  first Pixi Boutique opened...

Last month, we had an amazing day with Dulce Candy and a few special lovelies at our Pixi Boutique! Dulce spent quality time with each of our V.I.P’s (Very Important Pixi’s), talking about everything from life, to relationships & their favourite Dulce videos!   Dulce also hosted a mini masterclass! She taught her new friends how they can instantly add a glow to their look in five minutes (or less!), using the two new palettes we created together! Some of my favourite tips that Dulce shared are… Spritzing Makeup Fixing Mist on your brush before adding colour (for added, super-long...

Last month, we had a Pixi perfect day in LA with one of our very own PixiPretties, Chloe Morello! After spending the morning with one of Chloe’s biggest fans, Fiona, we enjoyed an intimate dinner with our closest friends in the evening. Let’s take a look back at this fun-filled day! Fiona was an absolute delight to have at our Pixi Venice Boutique! First, she received a makeover with one of our Pixi experts, followed by a personal photoshoot! She and Chloe talked the day away about all things beauty. Chloe made it an unforgettable experience for Fiona, showing her...

Some Pixi products reflect a bit of beauty advice I’ve received from my mum throughout the years. I often design products with the working mum in mind, and today I love that our fuss-free philosophy is being passed down to the next generation. We develop makeup and skincare for women of all ages, so it’s no surprise to hear that mums and daughters alike often use the same Pixi products! Here are some complexion perfection favourites! Primer Primers create a silky canvas to ensure a flawless, long-lasting makeup application. Some of our customers love our primers so much, they use their...

January 19, 2017 is a day I will remember forever – the day we opened our first flagship store in the United States! Lovelies, this store is just for you!!! Pixi Venice is located on the famed Abbot Kinney Boulevard in Venice, California – home to great indie boutiques and some of my favourite L.A restaurants. Now, we can all get together to talk and try all things Pixi whenever you are in town! We’re so excited for you to receive personalised makeovers and to learn how to achieve a Pixi Glow! Another reason why this day was so memorable? It...